The brief.

We chose a key and slightly cliche seasonal moment to take this on - Valentines day. We wanted to seamlessly make Badoo a relatable brand that young singles would talk about and share with single friends across social. Using well known influencers with a comedy background, we decided to take on the world famous romcom ‘Love Actually’ and parody the famous Carol singers scene. The scene was chosen for its instantly recognisable aesthetic and ‘Love Actually’ being the most trending movie of the season. With social first video at the heart of our content strategy, we produced a parody version of a widely loved scene from ‘Love Actually’. To boost engagement, we had some of the world’s biggest influencers share and tag their friends in the parody video, generating over 3x more user engagement than other partners who were promoting the same campaign including Unilad and Viral Thread.

The strategy.

We utilised every department of Noise to create a full end to end customer journey across social. Using insight & strategy, creative, paid specialists and influencers we created a journey that would work organic and paid media as hard as possible to attract and retain new paying customers to the platform. We pulled together a range of fresh talent from actors, famous influencers and avid movie fans to create content that would start a huge social conversion.

OOH Creative Strategy

Digital Media Strategy

Digital Media Execution

Creative Concept

Video Production

Animation

Motion Graphic

Photography

Web & App Optimisation

The results.