Hungry for Tastily

We are delighted to handle the UK launch of disruptive meal subscription service Tastily.

The brand aims to tackle the lack of time many consumers have for eating healthily, with the average UK consumer spending 5.5 hours per week cooking and shopping. The service allows consumers to eat delicious food that is pre-prepared and delivered direct to doorstep, that are nutritious and ready to be enjoyed within 3 minutes.

Will McDowell, founder of Tasilty, launched Tastily during 14 days in quarantine on return from time spent abroad. This was following a personal health and wellness transformation, which involved losing 31kg, mainly thanks to the use of a pre-made meal service, Freshly, whilst living in New York. Freshly recently sold to Nestle for $1.5 billion.

“The UK market has embraced recipe boxes and meal deliveries in recent years, so Tastily is perfectly positioned to be the next evolution for those who don't have the time, skill or energy to cook for every meal, but love tasty food that makes you feel great!” Will McDowell, Founder, Tasily.

Early organic growth has been very promising, with revenues increasing nearly 10x since Tastily launched. Noise will be focusing on launching a full social strategy, to connect different consumers with the brand across the country. Tasily is positioned for a range of consumers, and not just aspiring fitness addicts, from young professionals and families through to OAP’s and businesses. Noise will be creating a scalable social funnel that focuses on driving new customer adoption. 

“We are really excited to partner with Will and his team. The brand really understand how consumer behaviours and habits are evolving very quickly, and have modeled the service around the customers' challenges, first and foremost. The premade subscription meal market is a very underdeveloped space in the UK and we see huge growth potential in the coming years” Anthony Goldman, Co-Founder of Noise.

No more resorting to takeout or frozen ready meals, Tastily offers a streamline solution for the hungry and health conscious  (all regular meals are 400 - 500 calories and are additive, preservative and refined sugar free) For a totally seamless ordering process to the easy fridge-stacking design of the packaging - making your mealtimes as easy and fuss free as possible.

“Food is the last big consumer category to undergo the classical offline to online shift.  We’re pioneering the evolution of The Subscription Box Market primed for exponential growth. Tastily offers a service with mass market appeal taking convenience to the next level!” Imogen Aaronson, Business Consultant at Tastily.

For more information on Tastily visit https://tastily.co.uk/.

For more information or to enquire about growing your brand through social please email brands@noisemediagroup.co.uk.