Nanit appoints Noise to handle UK social expansion.
The team at Noise are incredibly excited to win the UK social media account for Nanit.
Nanit are one of the world leaders in smart baby monitors that seek to provide the best experience for discerning parents. Using wearable AI technology, Nanit helps monitor babies breathing and heart rates whilst they sleep. The company is not just bringing the world clever new tech, they are building a community for parents to get the best advice and support they need to help them in parenthood. As well as being able to connect with other new parents to share their stories and learn from common experiences.
To date, Nanit have raised over $75 million and are growing rapidly whilst they remain the only company that provides real time data on babies health and development.
“At Nanit we care so much about supporting every parent's journey. In order to reach our UK families, we knew we wanted to invest in local talent and target market research, in order to truly understand them. We are SO thrilled to be working with the experts at Noise Media. They will play a major part in helping us develop successful and effective strategies, and social listening methods!” Kayla Klein, Social Media Director @ Nanit
Noise will be focusing on growing brand awareness and comprehension with new parents by developing and building the UK social accounts for Nanit as well as creating and handling the UK influencer program.
“We’ll be looking to take success from what Nanit has already achieved within the US market and driving important, informative, and inspirational content around parenting and children, and strengthen an already-valued relationship with this community” Caity O'Shaughnessy, Head of client Services @ Noise Media.
Noise’s content team will develop authentic partnerships with leading doctors, sleep experts, parents, and baby specialists to build the Nanit community in the UK. Influencers who are expecting or have young children will be key to creating relatable and meaningful content to support Nanit’s community. Social focal points will include Instagram, TikTok and Facebook as main channel drivers before expanding into other platforms including Twitter and Pinterest.
“We are incredibly excited to work with Nanit - they already know the value of their customer and understand how important social media is harnessing community and building strong brand values. They’ve totally disrupted the market and we look forward to continued expansion across the UK and beyond!” Anthony Goldman, Co-Founder @ Noise Media
Noise is an award winning social-first media agency that helps drive exponential growth for brands. For more information or to enquire about growing your brand through social media please email brands@noisemediagroup.co.uk
