“Today was AMAZING. Shots are so cool, candid…exactly what we wanted.”
Perrie Edwards
“Everyone is buzzing from the content you created. Honestly, unreal work.”
Bradley Churchill
The brief.
Noise were tasked with developing the creative concept for a photoshoot to capture social content for Perrie Edwards’ active wear brand, Disora. The concept included venue and model selection, set design, and creative direction to capture Disora’s new line, creating ownable and shareable content.
The strategy.
Research and analysis into how Disora present themselves across social platforms. Scoping out trends and establishing a new creative narrative and brand strategy with content production, influencer marketing and positioning.
Styling and designing a 2-day photoshoot both on location and in the studio to create new content for their new line launch.
Creating ownable and highly shareable content to help promote the launch.
Creative Concept for new line launch
Styling
Brand Strategy
Model sourcing
Location sourcing
Photography and editing
Videography and editing
UGC TikTok content
Content Creation Guidelines