“We’ve been so thrilled working with Noise so far. They’ve played a major part in helping us develop successful and effective growth strategies, and social listening methods.”

Kayla Klein, Marketing Director, Nanit

The brief.

Nanit is a technology-first smart baby monitor that tracks the health, wellness, and development of babies - from sleep and breathing to growth and milestones - delivering personalised insights and advice via best-in-class app. Already a thriving company within the United States, Nanit were looking to expand internationally and lead the charge in the baby and parenting industry within the UK.

The strategy.

We were briefed to support the US team and take full management of the UK digital activity for the business. From solidifying the brand strategy to launching the socials, Noise Media manage all Instagram and Facebook activity, with added support across TikTok and Paid Activity. This includes all content strategy, creation and execution, community management and analysis across the social landscape.

In addition to social media management, we manage and execute the UK Influencer Marketing Strategy, liaising with Influencers across social channels on a monthly basis outlining briefs, deliverables, and output to support the overall growth of Nanit UK.

UK Social Media Launch

Social branding

Creative concept

Graphic Design

Influencer Management program

Motion

The results.