Cheers! Brothers signs with Noise following a massive year of growth

Brothers Cider appoints Noise as their social media agency for a second year in a row.

After seeing a 400% increase in user growth and engagement in 2019, Noise will continue to focus on managing the growth of Brothers domestic social media accounts. The partnership will also include a series of exciting social activations and outreach PR spectacles focused on attracting new curious cider lovers to the brand.

“We’re very excited to build on the foundation we’ve pathed so far, and see a huge opportunity ahead. We’ll continue to leverage their strong festival identity whilst finding alternative and relevant ways to attract new audiences to the brand“ Anthony Goldman, Co-Founder, Noise Media.

Brothers is a market leading Cider in the UK that started as a one-site supplier of the Glastonbury music festival and now run across multiple live music events each year. Brothers saw a 102% increase in sales last year following the release of new Cider flavours and a focus on raising their profile through social.

Noise will create content, manage paid outreach and work to emotionally connect the brand with new social audiences through a year long strategic growth plan.

“We’re delighted to be working this year with Noise and look forward to seeing where we can take the brand. Last year was very successful and we saw a significant amount of community growth and brand engagement“ Nicola Randall, Senior Marketing Manager, Brothers Drinks.

If you’re interested in joining our growing team please email at jobs@noisemediagroup.co.uk