Koru Kids kicks off with Noise
Koru Kids sign with Noise to handle the digital paid media growth in the UK. Koru Kids is a tech-first solution to helping parents manage childcare. The platform aims to make childcare, easy to manage and flexible to suit parenting needs, by connecting families with great part-time nannies or childminders, who are recruited and trained by Koru Kids.
Noise has been brought on to handle both the acquisition of new customers and also the recruitment of nannies using social media. We’ll be creating a range of original outreach content to prospect, attract and convert new parents to the platform and focusing on Facebook and Instagram as primary channel drivers.
“Rachel Carrell has spotted an incredibly important challenge for parents looking for support and is driving the business forward with full steam. We’re excited to see what we can achieve together and believe there is a huge opportunity to scale Koru Kids. We’ll be using our content, marketing and strategy teams experience in direct to consumer social marketing to build on what Koru have created” Anthony Goldman, Co-Founder of Noise Media.
Rachel has received numerous awards including ‘Inspirational Mother’ and ‘Best Businesswoman in Tech’ and was elected a Young Global Leader by the World Economic Forum in recognition of her work. The brand offers a full stack solution from recruiting, training and mentoring the nannies through to handling payroll, pensions and paperwork. For the customer, the solution is seamless, personal and thoughtful, made possible by the technology Koru have built their platform on.
“They are extremely passionate about their cause and know what they want which makes it a great brand to work with creatively. The recent rebrand looks amazing and has opened an unlimited amount of directions for us to take and I look forward to working with them.” Ollie McCartney, Lead Motion designer, Noise Media.
‘Noise impressed us with three things: performance rigour, creativity and a deep understanding of market places. It’s rare to get all three things from one agency, and we’re thrilled to partner with them to scale our business nationally.’ Laura Scoffin, Senior Marketing Manager, Koru Kids.
For more information on Koru Kids please visit korukids.co.uk
Noise is an award winning social-first media agency that helps drive tangible growth for brands. For more information or to enquire about growing your brand through social please email brands@noisemediagroup.co.uk.
