Noise partners with Davines Group to head up their global TikTok strategy
Noise is excited to partner with Davines Group to head up their global TikTok strategy. Noise will be establishing Davines global presence on TikTok to generate brand awareness with a particular focus on reaching younger audiences. As well as increasing brand visibility, Noise will be driving ecommerce conversions through implementing a full funnel approach.
Davines Group is an Italian family company based in Parma, operating on the international haircare and skincare markets through its Davines brand. The company, founded by the Bollati family, started its journey in 1983 as a research lab specialized in the creation of haircare and skincare products. In 1993, the Davines brand was born for the professional haircare market. Davines specializes in high sustainable quality products, formulated with an artisanal spirit, and created according to the most recent and advanced cosmetic research and techniques.
“Davines is a truly mission led company looking to do their best for the world through beauty, ethics and sustainability. We are very excited to partner with them as we are fully supportive of their mission. We believe they are well positioned across several markets to capitalize on the growing demand for ethical and sustainable beauty products. We are looking forward to helping them scale across TikTok and beyond.”
— Joseph Levi, CEO at Noise Media.
The Davines Group continues to grow and closes 2021 with a turnover of €192 million, up 26% compared to 2020. While North America remained the Group’s main market with a 31% increase, Europe showed positive results, with the United Kingdom in the lead (+53%), followed by France (+39%) and by the Italian market which - with a 16% increase compared to 2020 - continues to perform well.
Furthermore, Davines now uses 99.7% energy from renewable sources and continues to develop virtuous partnerships with organizations committed to protecting the resources and beauty of this world. These projects include rethinking plastic, reducing carbon footprint and regenerating agricultural projects.
“As a premium and ethical beauty brand that has relatively low brand visibility in European markets, TikTok offers a unique opportunity to increase brand exposure, generate community engagement and ensure Davines is front of mind for consumers looking to purchase beauty products.’
— Caity O’Shaughnessy, Head of Client Services at Noise Media
Additional information on Davines can be found on www.davinesgroup.com.
Noise is an award winning social-first growth marketing agency that help brands disrupt new markets. For more information or to enquire about growing your brand through social media please email brands@noisemediagroup.co.uk.
