“Noise continue to be one of our longer term partners and provided a central foundation on social for us to see great year on year growth across the entire business…We cannot recommend them enough.”
Nicola Randall, Head of Marketing, Brothers Cider
The ask.
Brothers Cider, a brand born at Glastonbury Festival, had been a festival staple before expanding into bars, pubs and stores. With new flavours set to launch, the brand aimed to elevate its social media presence and drive engagement with a younger audience, particularly 18-34-year-olds, while boosting brand awareness and sales across the UK.
The approach.
We developed a year-long, dynamic social strategy to boost engagement and foster excitement around the new flavour range. Our approach included:
Target Audience Engagement: Focused on the adventurous and curious nature of 18-34-year-olds, leveraging the brand’s unique personality and festival heritage.
Content Strategy: Created seasonal content that aligned with key themes of curiosity, adventure and festival lifestyle. This included product shoots, interactive stories, recipe videos and lifestyle shots from festivals.
Creative Overhaul: Developed a completely new social identity for Brothers, including custom-designed visuals and videos produced in-house by our designers, videographers and animators.
Ongoing Campaigns: Executed campaigns across Instagram and other platforms to maintain momentum, combining paid and organic strategies to reach and engage the target audience.
The results.
69%
Increase in annual national sales
425%
Community growth in the first 12 weeks
15x
ROAS on paid sales campaign
40%
Increase of organic reach
The campaign led to a substantial increase in both sales and brand visibility. In just 12 weeks, Brothers Cider saw a 425% growth in its community, with a 40% increase in organic reach. Paid sales campaigns delivered an impressive 15x return on ad spend, contributing to a 69% increase in annual national sales, solidifying Brothers as a key player in the competitive cider market.