Help one of the world's biggest dating apps relaunch in the UK, reconnecting the brand to 16-31 year olds, with a focus on students.
We reproduced a parody version of a widely loved scene from 'Love Actually' using well known social media influencers from our network. We integrated the Badoo brand and message throughout the video and produced a series of supporting content to amplify this to our social student communities. We had some of the worlds biggest influencers share and tag their friends in it, generating over 3x more user engagements than other partners, including Unilad and Viral Thread!
1.3 million organic video views
200,000 social interactions
4,000,000 reach: 92% target audience
25,000 Download referrals