Badoo

Challenge:

A household name in USA - Taco Bell came to noise looking for us to effectively launch the brand in the UK youth market, positioning them front of mind as the ultimate Mexican fast food chain. 

Solution:

To get our audience talking we hosted a mixture of meme, competition and quiz content - sparking a social conversation around the Taco Bell launch. We then followed up on this engagement with a 'free taco' offer, targeting Taco Bell store locations. The promotion collected 7300+ pieces of student data drove thousands of students in store. Everyone was taco-ing about it! 

2,300,000

NATIVE IMPRESSIONS SERVED

25,643

SOCIAL ENGAGEMENTS

7,328

TACO SUPREME CODES CLAIMED

6,530

QUIZ COMPLETIONS

6,598

COMPETITION ENTRANTS

Brief
Help one of the world's biggest dating apps relaunch in the UK, reconnecting the brand to 16-31 year olds, with a focus on students. 
Our Approach
We reproduced a parody version of a widely loved scene from 'Love Actually' using well known social media influencers from our network. We integrated the Badoo brand and message throughout the video and produced a series of supporting content to amplify this to our social student communities. We had some of the worlds biggest influencers share and tag their friends in it, generating over 3x more user engagements than other partners, including Unilad and Viral Thread!
Highlights
1.3 million organic video views
200,000 social interactions
4,000,000 reach: 92% target audience
25,000 Download referrals