Coca Cola

Challenge:

A household name in USA - Taco Bell came to noise looking for us to effectively launch the brand in the UK youth market, positioning them front of mind as the ultimate Mexican fast food chain. 

Solution:

To get our audience talking we hosted a mixture of meme, competition and quiz content - sparking a social conversation around the Taco Bell launch. We then followed up on this engagement with a 'free taco' offer, targeting Taco Bell store locations. The promotion collected 7300+ pieces of student data drove thousands of students in store. Everyone was taco-ing about it! 

2,300,000

NATIVE IMPRESSIONS SERVED

25,643

SOCIAL ENGAGEMENTS

7,328

TACO SUPREME CODES CLAIMED

6,530

QUIZ COMPLETIONS

6,598

COMPETITION ENTRANTS

Campaign Summary
We teamed up with Coca Cola to collaborate on their Epic Summer Campaign. As Coca Cola were looking for a travel-focused influencer and vlogger with a significant mass appeal, we worked with our influencer Jay Alvarez to produce this inspiring video ad campaign.
Aim
To further the connection between Coca Cola and creating memorable summer moments. We reached millennials in the most engaged digital spaces and channels, including Vimeo, Spotify and Youtube.
Highlights
1 million Instagram story watchers
5 million views on digital properties