A household name in USA - Taco Bell came to noise looking for us to effectively launch the brand in the UK youth market, positioning them front of mind as the ultimate Mexican fast food chain.
To get our audience talking we hosted a mixture of meme, competition and quiz content - sparking a social conversation around the Taco Bell launch. We then followed up on this engagement with a 'free taco' offer, targeting Taco Bell store locations. The promotion collected 7300+ pieces of student data drove thousands of students in store. Everyone was taco-ing about it!