THE EDGE OF SEVENTEEN

Challenge:

To create original content around the theme of the movie that will resonate with our youth demographic and encourage 16 – 24 year olds to go and watch the film.

Solution:

Our creative team took to the streets, asking the general public ‘What’s the most embarrassing text you have ever sent to someone?’. Alongside this we ran an exclusive competition to win VIP tickets to the premier of The Edge Of Seventeen. We used our youth communities to promote the content across their channels, alongside interactive trailers and artwork.

3,600,000

REACHED

5,893

BRANDED ARTICLE READS

578,261

TRAILER VIEWS

49,616

OVERALL ENGAGEMENT

12,923

SOCIAL CLICKS, LIKES, SHARES & COMMENTS

Challenge
To create original content around the theme of the movie that will resonate with our youth demographic and encourage 16 – 24 year olds to go and watch the film.
Solution
Our creative team took to the streets, asking the general public ‘What’s the most embarrassing text you have ever sent to someone?’. Alongside this we ran an exclusive competition to win VIP tickets to the premier of The Edge Of Seventeen. We used our youth communities to promote the content across their channels, alongside interactive trailers and artwork.
Results
3,600,000 reached
578,261 trailer views
12,923 social clicks, likes, comments & shares
5,893 branded article reads
49,616 overall engagement