To create original content around the theme of the movie that will resonate with our youth demographic and encourage 16 – 24 year olds to go and watch the film.
Our creative team took to the streets, asking the general public ‘What’s the most embarrassing text you have ever sent to someone?’. Alongside this we ran an exclusive competition to win VIP tickets to the premier of The Edge Of Seventeen. We used our youth communities to promote the content across their channels, alongside interactive trailers and artwork.
578,261 trailer views
12,923 social clicks, likes, comments & shares
5,893 branded article reads
49,616 overall engagement