Drive major consideration for RBS/NatWest around their leading student bank account and support digital delivery of student bank account applications.
We created a two-phase campaign. In phase one we created a series of original branded content including sponsored articles, quizzes and competitions to drive student engagement, and in phase two we focused on generating new student bank account subscriptions. We ran a geo-targeted campaign for both RBS and NatWest, promoting their digital assets to relevant student audiences across the country.
32,000 content engagements
10,000+ new students banking with RBS / Natwest
3.2 Million native impressions served
28% increase in brand engagement