RBS Natwest

Challenge:

A household name in USA - Taco Bell came to noise looking for us to effectively launch the brand in the UK youth market, positioning them front of mind as the ultimate Mexican fast food chain. 

Solution:

To get our audience talking we hosted a mixture of meme, competition and quiz content - sparking a social conversation around the Taco Bell launch. We then followed up on this engagement with a 'free taco' offer, targeting Taco Bell store locations. The promotion collected 7300+ pieces of student data drove thousands of students in store. Everyone was taco-ing about it! 

2,300,000

NATIVE IMPRESSIONS SERVED

25,643

SOCIAL ENGAGEMENTS

7,328

TACO SUPREME CODES CLAIMED

6,530

QUIZ COMPLETIONS

6,598

COMPETITION ENTRANTS

Objectives
Drive major consideration for RBS/NatWest around their leading student bank account and support digital delivery of student bank account applications.
Approach
We created a two-phase campaign. In phase one we created a series of original branded content including sponsored articles, quizzes and competitions to drive student engagement, and in phase two we focused on generating new student bank account subscriptions. We ran a geo-targeted campaign for both RBS and NatWest, promoting their digital assets to relevant student audiences across the country.
Highlights
32,000 content engagements
10,000+ new students banking with RBS / Natwest
3.2 Million native impressions served
28% increase in brand engagement