SUPERDRUG

Challenge:

Spark a viral conversation around the Superdrug’s 20% off promotion in the student market, encouraging students to sign up to Superdrug’s Beauty Card Scheme.

Solution:

Through a range of Facebook Live shows, Custom Videos, Branded Memes & Articles we were able to get Superdrug’s Student discount trending across our channels. We then followed up on this awareness and directly pushed the 20% discount promotion to drive sales, alongside a competition to win a spa break for two.

15,833

FACEBOOK LIVE VIEWERS

13,282

COMMENTS, REACTIONS & SHARES

4,031

COMPETITION ENTRANTS

15,950

SOCIAL ENGAGEMENTS

4,524

BEAUTYCARD REFERRALS

52,483

VIDEO VIEWS