SUPERDRUG

Challenge:

Superdrug came to Noise looking for us to raise the awareness of their Beauty Card in the student market

Solution:

Through a range of Facebook Live shows, Custom Videos, Branded Memes & Articles we were able to get Superdrug’s beauty card trending across our communities, and as a result Superdrug experienced the highest level of student beauty card sales since the launch of the card.

15,833

FACEBOOK LIVE VIEWERS

15,950

SOCIAL ENGAGEMENTS

13,282

COMMENTS, REACTIONS & SHARES

4,524

BEAUTYCARD REFERRALS

4,031

COMPETITION ENTRANTS

552,483

VIDEO VIEWS

Challenge
Spark a viral conversation around the Superdrug’s 20% off promotion in the student market, encouraging students to sign up to Superdrug’s Beauty Card Scheme.
Solution
Through a range of Facebook Live shows, Custom Videos, Branded Memes & Articles we were able to get Superdrug’s Student discount trending across our channels. We then followed up on this awareness and directly pushed the 20% discount promotion to drive sales, alongside a competition to win a spa break for two.
Results
15,833 Facebook Live viewers
13,282 comments, reactions & shares
4,031 competition entrants
15,950 social engagements
4,524 Beautycard referrals
52,483 video views