Spark a viral conversation around the Superdrug’s 20% off promotion in the student market, encouraging students to sign up to Superdrug’s Beauty Card Scheme.
Through a range of Facebook Live shows, Custom Videos, Branded Memes & Articles we were able to get Superdrug’s Student discount trending across our channels. We then followed up on this awareness and directly pushed the 20% discount promotion to drive sales, alongside a competition to win a spa break for two.
15,833 Facebook Live viewers
13,282 comments, reactions & shares
4,031 competition entrants
15,950 social engagements
4,524 Beautycard referrals
52,483 video views