The campaign promoted a bespoke offer to claim a free Taco Supreme at the UK Taco Bell stores and an exclusive competition to win the ‘Taco Bell Spain Experience’ for two of our student audience.
We designed engaging creative and a piece of branded content to get our audience excited about Taco Bell, and hosted these across Student Money Saver & Everything Student channels. Targeting Taco Bell store locations, the promotion collected thousands of pieces of student data, distributing unique claim codes to drive footfall in-store and encourage new customers.
2,300,000 native impressions served
7,328 Taco Supreme codes redeemed
3,598 competition entrants
25,643 social enagagements
6,530 quiz completions