TACO BELL

Challenge:

A household name in USA – Taco Bell came to noise looking for us to effectively launch the brand in the UK youth market, positioning them front of mind as the ultimate Mexican fast food chain. 

Solution:

To get our audience talking we hosted a mixture of meme, competition and quiz content – sparking a social conversation around the Taco Bell launch. We then followed up on this engagement with a ‘free taco’ offer, targeting Taco Bell store locations. The promotion collected 7300+ pieces of student data drove thousands of students in store. Everyone was taco-ing about it! 

2,300,000

NATIVE IMPRESSIONS SERVED

25,643

SOCIAL ENGAGEMENTS

7,328

TACO SUPREME CODES CLAIMED

6,530

QUIZ COMPLETIONS

6,598

COMPETITION ENTRANTS

Challenge
The campaign promoted a bespoke offer to claim a free Taco Supreme at the UK Taco Bell stores and an exclusive competition to win the ‘Taco Bell Spain Experience’ for two of our student audience.
Solution
We designed engaging creative and a piece of branded content to get our audience excited about Taco Bell, and hosted these across Student Money Saver & Everything Student channels. Targeting Taco Bell store locations, the promotion collected thousands of pieces of student data, distributing unique claim codes to drive footfall in-store and encourage new customers.
Results
2,300,000 native impressions served
7,328 Taco Supreme codes redeemed
3,598 competition entrants
25,643 social enagagements
6,530 quiz completions