THREE

Challenge:

Create social awareness around the release of Three’s exclusive new handset, ZTE Blaze V7, through the use of engaging video content to be promoted by influencer based marketing.

Solution:

We selected Julius Dein from our SIN Network to partner with and promote this campaign. We targeted the 16 – 21 year old segment of his network of 14 Million Subscribers. Julius created a video where he slips a ZTE Blade V7 into a strangers’ pocket; then calls the phone to inform them they have won a Free Phone.

4,500,000

VIDEO VIEWS

112,000

SOCIAL ENGAGEMENTS

9,700,000

REACHED

2,900,000

POST CLICKS