THREE

Challenge:

Create social awareness around the release of Three's exclusive new handset, ZTE Blaze V7, through the use of engaging video content to be promoted by influencer based marketing.

Solution:

We selected Julius Dein from our SIN Network to partner with and promote this campaign. We targeted the 16 - 21 year old segment of his network of 14 Million Subscribers. Julius created a video where he slips a ZTE Blade V7 into a strangers' pocket; then calls the phone to inform them they have won a Free Phone.

4,500,000

VIDEO VIEWS

2,900,000

POST CLICKS

112,000

SOCIAL ENGAGEMENTS

9,700,000

REACHED

Challenge
Create social awareness around the release of Three’s exclusive new handset, ZTE Blaze V7, through the use of engaging video content to be promoted by influencer based marketing.
Solution
We selected Julius Dein from our SIN Network to partner with and promote this campaign. We targeted the 16 – 21 year old segment of his network of 14 Million Subscribers. Julius created a video where he slips a ZTE Blade V7 into a strangers’ pocket; then calls the phone to inform them they have won a free phone.
Results
4,500,000 video views
112,000 social engagements
9,700,000 reached
2,900,000 post clicks