VIRGIN MEDIA

Challenge:

To create hype around Virgin Media broadband through custom content that resonates with the youth market. To follow up on this awareness with a strong offering, driving students to purchase Virgin’s 9 month student broadband, despite it being a higher price point to other providers.

Solution:

We created original content that focused on how faster broadband would be a necessity throughout university. Running a series of articles, meme’s and videos around times you don’t want to loose your broadband connection, we helped Virgin win over the emotional needs of students and then helped convert these students into new Virgin Media Broadband customers.

6,200,000

NATIVE IMPRESSIONS SERVED

18,565

UNIQUE STUDENT LEADS

43,023

SOCIAL SHARE, LIKES, COMMENTS & CLICKS

92,930

PIECES OF STUDENT DATA COLLECTED