To create hype around Virgin Media broadband through custom content that resonates with the youth market. To follow up on this awareness with a strong offering, driving students to purchase Virgin’s 9 month student broadband, despite it being a higher price point to other providers.
We created original content that focused on how faster broadband would be a necessity throughout university. Running a series of articles, meme’s and videos around times you don’t want to loose your broadband connection, we helped Virgin win over the emotional needs of students and then helped convert these students into new Virgin Media Broadband customers.
6,200,000 native impressions served
18,565 unique student leads
43,023 social share, likes, comments & clicks
92,930 pieces of student data collected