Intro Travel

THE STUDENT TRAVEL CAMPAIGN THAT TURNED SCROLLS INTO STAMPED PASSPORTS.

Intro Travel didn’t want to go viral. They wanted to go global. With student audiences dreaming of their next adventure, we made sure they booked it with Intro.
Example image of Intro Travel scroll-stopping social media ads from authentic tour leader footage

WE MADE TRAVEL CONTENT THAT GOT STUDENTS TO ACTUALLY BOOK.

We Ran Always-On + Seasonal Campaigns

‍Full-funnel paid media across Meta and TikTok, always driving awareness, with bursts of student-focused campaigns around peak moments like Freshers and New Year.

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‍We Turned Raw Footage Into Scroll-Stopping Ads

‍Repurposed tour leader content into social-first assets, so it felt real, relatable, and made audiences imagine themselves there.

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‍We Focused on Funnel Flow

‍Meta and TikTok sparked the intent, while Google search converted it—optimising every step to push traffic through to purchase.

Beautiful photo of an exotic landscape, making students imagine their next adventure

tHE rESULTS?

Wanderlust that actually converted

500K+
clicks to site in 2024.
26%
YOY increase in engagements.
89%
YOY increase in purchases.
Short Intro Travel social media marketing reel
Beautiful beach photo, that makes social media users want to travel
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