“We’ve been so thrilled working with Noise so far. They’ve played a major part in helping us develop successful and effective growth strategies, and social listening methods.”
Kayla Klein, Marketing Director, Nanit
The ask.
Nanit, a leading technology-first smart baby monitor, had already achieved success in the United States and sought to expand into the UK market. The challenge was to increase brand awareness, engagement and conversions in a competitive parenting and baby industry while building a strong, loyal community.
The approach.
We took full control of Nanit's UK digital strategy, supporting the US team with localised content creation, community management and social media execution. This included:
Social Media Management: Developed and executed content strategies across Instagram, Facebook and TikTok, tailored to resonate with UK audiences.
Community Engagement: Managed all community interactions, fostering a loyal and engaged following through regular, relevant content and customer support.
Influencer Marketing: Executed a targeted influencer strategy to amplify brand visibility and encourage user-generated content.
Performance Analysis: Monitored social activity and performance, ensuring that content and campaigns aligned with brand goals and contributed to overall growth.
The results.
624%
Community Growth in 3 months
290%
Increase in monthly conversions
500K
Social impressions
175%
Average monthly increase in engagement
Through strategic social media management and influencer partnerships, Nanit saw remarkable results in the UK market. In just three months, Nanit's community grew by 624%, with a 290% increase in monthly conversions. The brand garnered 500,000 social impressions and achieved a 175% average month-on-month increase in engagement, positioning Nanit as a leader in the UK parenting and baby tech space.