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November 14th 2018
Noise Media Group, the publisher of a network of online and social communities for students and millennials, has appointed Graham Goodkind as its Chairman as it plans a fresh wave of expansion.
Currently creating and producing content for a community of over one million on Instagram, Facebook and via email, the business is experiencing over 22 million monthly engagements, some of the highest levels of engagement in the industry.
As a result, Noise Media Group has built up an enviable roster of brand partners actively targeting the 18-25 year old demographic, including Apple, MTV, The Economist, Deliveroo, ASOS, Superdrug, Sky and 02.
Goodkind will work closely with the two founders of the business, CEO Joe Levi and Commercial Director Anthony Goldman, to increase the community size to cover more verticals (in addition to a student audience) and in turn open up more commercial opportunities. It is envisaged that much of this growth will be via highly targeted acquisitions.
Goodkind ‘went plural’ at the start of 2018, combining several roles predominantly in the media and communications sector in a new type of portfolio career. In addition to being Chairman and founder of Frank, one of the UK’s leading PR consultancies, he is a Board Advisor to Green Square, the M&A corporate finance boutique firm. As a Dutch Uncle® he provides business advice to several agencies and early-stage companies, in a non-executive type capacity. He is also on the board of Shift Design, a not-for-profit organisation that designs products and builds social ventures to help serve social problems, and Camden Town Unlimited, a business improvement district dedicated to growing the local economy and making Camden an even better place to live, work, visit and invest in.
Joe Levi, CEO of Noise Media Group, said: “Graham brings a wealth of experience to the business and combines that with a down-to-earth, strategic and creative take on things. As Noise enters the next phase of growth, we are excited to have him on board as Chairman.”
Graham Goodkind added: “Joe and Anthony have done exceptionally well building the strongest student community in the UK social media space and developing that into a business that is successful for its partners, attracts the brightest young talent as employees and is in turn profitable. Together with their team they know the secret to creating engaging content. The next step is to offer brands an even larger inventory of communities via which to target millennials, across a whole range of interests and subjects, from food to travel, to entertainment and wellbeing. I look forward to working with them to help make it happen.”
According to The Drum, the market for social media advertising is predicted to hit $76.7 billion by 2022.
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