"We're hugely impressed with their ability to be creative, think outside the norm, and deliver."
Holly Forrest, Global PR & Communications Manager, Student.com
The ask.
Student.com, a leading global student accommodation marketplace, were looking for an agency to optimise their acquisition costs and efficiently scale activity across multiple territories as part of their international expansion strategy.
European Customer Acquisition | Paid Social Strategy | New Market Strategy | Social Creative | UGC | Video Production
Services.
The approach.
We adopted a structured approach to deliver measurable results:
Campaign Restructure: Overhauled Meta campaigns with a city-specific strategy to boost engagement, ad relevancy and conversion rates.
Creative Uplift: Refreshed visuals and messaging to align with localised audiences and drive higher interaction.
Platform Expansion: Introduced Student.com to TikTok, tapping into its younger, digitally native audience.
Audience Targeting: Reached new international student demographics across Europe and India, broadening their market reach.
Scalable Framework: Designed campaigns to scale efficiently across territories, supporting business growth objectives.
The results.
4.4x
Increase in monthly conversions
7
Countries and territories scaled across
23%
Decrease in customer acquisition cost
We scaled campaigns across 7 countries and territories, driving a 4.4x increase in monthly conversions. To support this growth, we expanded ad budgets by 318% while successfully reducing customer acquisition costs by 23%.