“We’ve been really impressed by the level of energy, excitement and skill they have given to us. We’ve seen significant growth in our core KPI’s and are excited about scaling across Europe.”
Dan Miller, Marketing Manager EMEA, Taskrabbit
The ask.
Taskrabbit, a leader in same-day home services in the US, looked to replicate its success in Europe. With rising consumer demand across multiple countries, they needed a strategic partner to lead their digital expansion and deliver rapid, cost-effective growth.
The approach.
We crafted a bold and memorable digital marketing strategy, designed to scale TaskRabbit’s presence while maximising efficiency and localisation.
Data-Driven Insights: Leveraged TaskRabbit’s robust customer data to build precise audience profiles and tailor messaging that resonated with diverse consumer needs.
Full-Funnel Approach: Designed a seamless marketing funnel, starting with high-impact awareness campaigns on Facebook and Instagram, then layering in search engine marketing to capture intent. This approach ensured a steady pipeline of both new and returning users.
Innovative Messaging: Anchored campaigns around the clever slogan “Don’t do it yourself,” adapting content dynamically to highlight the breadth of TaskRabbit’s services, from home repairs to furniture assembly.
Creative Retargeting: Introduced platforms like TikTok and Pinterest, capitalising on their unique audience dynamics to retarget users and convert interest into action.
Localised Scaling: Once our strategy achieved exceptional results in the UK, we tailored and expanded it across Italy, Spain, Portugal, France and Germany, ensuring cultural relevance and market fit.
This dynamic, multi-layered approach combined creativity, analytics and localisation to deliver extraordinary results.
The results.
72%
Increase in monthly conversions
80%
Decrease in customer acquisition cost
7
Countries successfully scaled
750%
Increase in ad budget
The campaign exceeded expectations, delivering a 72% increase in monthly conversions while slashing customer acquisition costs by 80%. TaskRabbit successfully scaled into nine European countries, adapting seamlessly to diverse markets. With such strong performance, the campaign warranted a 750% increase in ad budget, a reflection of its unmatched impact and efficiency. By blending innovative marketing with cultural nuance, TaskRabbit firmly established itself as the go-to solution for home services across Europe.