Little Mix’s Perrie Edwards signs with Noise

Noise is excited to win Disora, a new fashion label by Perrie Edwards. Perrie is a member of one of the most successful girl pop groups in music and has achieved over 12 billion streams since winning The X Factor in 2011.

Perrie has since launched Disora, which aims to deliver luxury fashion on a global scale. The exclusive line is a collection of statement and wardrobe necessities. The line includes gym wear, hoodies, sports bras, cropped sweaters, leather jackets and more.

Noise will be working with the brand on creative and brand strategy, content production, influencer marketing and positioning. The first shoot took place last week over 2 days and featured Perrie and a handful of diverse models to showcase the new range. The content will be live across all brand channels from website through to TikTok.

“We are really excited to be working with Perrie Edwards on Disora. It has been amazing to bring the brand story to life both on location and in studio. We are looking forward to continuing our relationship and seeing the athleisure line continue to grow.”

— Louisa Goldman, Head of Production at Noise Media.

Disora officially launched in October 2022 and sold out of the first collection within 48 hours. For more information on Disora, please visit www.disora.com

Noise is a social-first growth marketing agency that helps disruptive brands scale in new markets. For more information or to enquire about growing your brand, please email brands@noisemediagroup.co.uk.