Noise wins Pure Dating App for US growth expansion

Noise has taken on Pure Dating App to handle the digital marketing and influencer strategy in the US market. The dating app has had over 8 million downloads to date and is built around casual dating, hookups & chatting for open-minded and adventure-seeking individuals.

Founded on the premise of sex without strings, the app saw user numbers more than double between 2020 and 2021. That growth came under the leadership of the company’s first female CEO, Olga Petrunina, who came on board in 2020.

On the surface, Pure works similarly to other dating apps. Users upload photos and create a bio and can then chat if they “like” each other. Men and nonbinary users pay a fee to create an account, women do not. But that’s really where the similarities end. Pure users also list their turn-ons, including anything from kisses and massages to wax play, and, in lieu of the typically awkward short bio, create “ads” where they can be explicit about what they’re looking for.

“Working with Pure App represents a new exciting challenge for us. They have created an extremely unique and recognisable brand image and we’re looking forward to launching campaigns with them in the US and beyond!”

— Matt Stevenson, Head of Marketing at Noise Media.

Noise will be working with Pure on both driving awareness with new audiences, app conversion and in-app retention through a series of new influencer collaborations in the US market.

Noise is a social-first growth marketing agency that help disruptive brands scale in new markets. For more information or to enquire about growing your brand please email brands@noisemediagroup.co.uk.